Revitalize Your Existing Custom Trade Show Display
Revitalize Your Existing Custom Trade Show Display
How do you change your custom trade show display?
What do you do when you have a custom exhibit one color and you need it another color? What happens if your booth is an inline and you change your booth space and need to reconfigure it to be smaller; but the ends don’t really match each other? What if you want to change your existing custom trade show display but do not have a lot of money in the budget? You use vinyl!
Vinyl? For a custom trade show display?
Applying a new surface covering provides an alternative way to change the color and the texture of your custom trade show display. This self adhesive covering will coat over your existing trade show display structure. It is an easy and effective way to revitalize your custom trade show exhibit.
The benefits include:
1. Low cost solution
2. Available stock for fast delivery
3. Variety of colors to choose
4. Textured surfaces available
5. Easy to apply
6. Environmentally friendly
In this example, the client changed their booth space and their trade show exhibit no longer matched their requirement. They did not want to purchase an entirely new trade show display because they were primarily displaying their product. So they chose to resurface a portion of their booth structure to match a series of rented tables that were used to place their product on and they added more color to their space with a series of new banners stands. The estimated cost to resurface this portion of their trade show display was slightly over $1,800; compared to an over $9,000 price tag to recreate their entire custom exhibit with a new color laminate. This is a huge cost savings initiative that provided a unique and creative new exhibit design for this show.
What is the process? A determination needs to be made to see if your custom trade show display is a viable option for this type of solution. The booth needs to be set-up and totally cleaned before any new surface can be applied. The area that is being changed needs to be sanded down and the key is to be able to apply the new coating in smaller sections so that you do not create many bubbles in the process. This way of changing your color is designed to help clients get through one additional budget year. This is not considered a long term solution. But if your situation is presented to our company, we will work with you to find the best solution.
I hope this helps you to update your custom trade show display or table top display
8 Practical Questions for Trade Show Exhibits
8 Practical Questions for Trade Show Exhibits
These 8 quick questions will help you determine the trade show exhibit type, size, design, and configuration that meets your specific needs.
Read more: 8 Practical Questions for Trade Show ExhibitsHow to Choose The Best Trade Show Exhibit for YOUR Company
How to Choose The Best Trade Show Exhibit for YOUR Company
Choosing a trade show exhibit which suits your company
If you hear the phrase “trade show exhibit” you probably imagine a 10 x 10 foot area with a traditional 3 panel display board. However, table top displays, trade show exhibits, pop up displays etc now come in a large choice of shapes and sizes, and made of a number of materials. Learning a little bit about each style of trade show exhibit will help you to choose the right one for your next trade show.
Read more: How to Choose The Best Trade Show Exhibit for YOUR CompanyKeep your Display Simple; Really Simple| trade show display
Keep your Display Simple; Really Simple| trade show display
A Simple Trade Show Display
By: Barry Siskind
A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or two product offerings the answer can be difficult. For larger exhibitors with a multitude of products and services which might also include several departments, the answer can become a nightmare. There is often so much to tell and the exhibitor wants to make sure the visitors get the right message. The solution starts by taking a step back and looking at the trade show display from the visitor’s perspective.
Show visitors begin with the best of intentions. They have walked the show and seen dozens of exhibitors displaying a myriad of products. If there is a technical program at the conference or event, they will have also sat through a number of seminars and workshops. These visitors are only human. There is only so much information the human mind can absorb. So, the lesson to be learned is that creating a trade show display that tells too much is self-defeating. The last thing these attendees want is more information.
Another consideration is that in many cases, visitors already know the details about your product or service. They learned about it on the internet. They visited your web-site, read reviews in trade magazines and heard from their community through social media. Once again a trade show display that attempts to tell people what they already know is futile.
The solution is to ensure that the attraction efficiency is maximized when you are creating your trade show display. This means that a good trade show display will grab your visitor’s interest quickly without adding to the confusion they may already be experiencing.
This simple lesson may be easier stated than implemented. The trick is to look at the world of marketing. We are inundated with marketing messages everywhere: billboards, radio, television, newspapers, magazines, the back of ticket stubs, across the outside (and sometimes inside) of subways and buses, elevator doors, the computer you are using at this very moment, sidewalks, movie theatres, you name it. It seems that there isn’t a blank space that hasn’t been touched by a marketer. Your visitors have experienced the same. Marketing clutter is unavoidable.
So, the most productive method of creating an attractive display is through simplicity. It’s not a matter of what more you can say, but how you can say it with less. This starts with a clear focus for your trade show display and two crucial criteria – what is the message and who is it designed for?
What is the message of your trade show display?
If I were to ask you to identify your brand message in one or two sentences and you hesitated, that should be a clear clue that homework is needed. Trade show industry guru Bob Dallmeyer says, “If you can’t write your idea on the back of a business card, it’s not an idea.” How true this statement is.
What about those exhibitors with multiple products or those who share the costs of the trade show display with their departments. How do you handle the conflicts in messaging? The answer highlights the need to create one overall message rather than trying to broadcast many. Then once you have the attendee’s attention, you can direct them to specific areas in your trade show display where their needs will be met.
Who is the message designed for?
Assuming that everyone who is attending the event is interested in your message or will buy your product is a fallacy. Albeit there may be some situations in well targeted regional shows where you are looking to reach a very specific market. But in most cases trying to reach the entire audience may not be productive. The solution is to ask, which candidate will respond most favorable to my message (or product offering)? Create a profile ahead of time of who this person is then when you are designing your display keep the profile in mind.
Next time you are developing a trade show display let simplicity guide your decisions. You will find you results significantly better.
Tags: Trade Show Booth, Trade Show Budget, Trade Show Design, trade show display, Trade Show Experience
View the original article about trade show display here
Revitalize your trade show display – article
A Smart Strategy For Massive Trade Show Booth Exposure| Trade Show Marketing Ideas
A Smart Strategy For Massive Trade Show Booth Exposure| Trade Show Marketing Ideas
Strategies for improving trade show marketing ideas
Trade shows and conventions are a great way to meet current and prospective clients face to face. These opportunities for networking can often prove vital to any company positioning themselves within their respective markets. Every vendor and company is looking to stand out with unique trade show marketing ideas to attract positive press. Staying ahead of the crowd puts a company in an enviable position to build their market presence.
Let’s take a look at some practical and effective exhibit marketing ideas.
Closer look at trade show marketing ideas
With so many companies vying for attention, you need a way to grab their attention from the get-go. Contact the event coordinator and arrange to provide free logo imprinted canvas bags that attendees can use to carry the loot they collect throughout the day. Another option is to provided logo imprinted lanyards for the convention’s ID badges.
Not only will this branded item will be one of the first objects that every attendee will come into contact with, it positions you as a leading company at the show. More importantly, every person at the trade show will be advertising your brand as they carry around your bag or sport your lanyard.
If you are providing the bags or lanyards for the tradeshow, you have a unique opportunity to literally invite every attendee to your booth. This is your opportunity to stuff the bag or attach to the lanyard something irresistible that will drive attendees to your booth. For example, offering every visitor a scratch card or a fortune cookie that reveals a code that may unlock a prize vault at your booth or a chance to step into a Cash Cube Money Machine where they will have 30 seconds to grab at cash, funny money that can be spent on your products or services, or coupon vouchers for free offers.
Trade Show Marketing Ideas:
#1 Driving Traffic: Getting people to visit a convention booth is the key to generating leads and contacts. Every effective trade show booth idea that attracts attention is another potential sale or growth opportunity. Beyond promotional items, interacting with attendees and hosting activities and ice-breakers will often attract a substantial crowd.
#2 Establishing Your Brand: Effective trade show marketing ideas revolve around building a brand and exposing clients and customers to a company’s overall business. This exposure is achieved through branding via the creation of logos and slogans that convey a company’s unique products or services. One of the most widely used and effective exhibit marketing ideas is to give away promotional items that incorporate those logos and slogans.
Promotional items serve two purposes when it comes to brand marketing. First, practical items will act as a constant, passive source of advertising to a client as they are used. Secondly, those same items will also spread awareness of the company as trade show attendees bring them back to their places of employment or homes. Offering free promotional items is one of the excellent trade show marketing ideas that provides targeted advertising to pinpoint potential clients.
Trade show marketing ideas that are unique and can tie into a company’s products or services will ultimately generate buzz around a booth. Exhibit marketing ideas are about getting the word out on a company and establishing a presence and reputation in a market. Good convention booth marketing ideas separate the successful displays from the rest of the crowd.
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