Written by admin
Tuesday, August 17th, 2010
Offering high-quality trade show giveaways to event attendees is one of the most cost-effective marketing strategies you can leverage at the event. Trade show giveaways can attract prospects to your exhibit, support your lead-qualifying efforts, and promote your business long after your customers and leads return home.
Most trade show exhibitors underestimate the hidden potential of their promotional products. After years of using them successfully to build my trade show business, I can assure you that the right giveaways can boost your sales, increase your revenue, and deliver an impressive ROI. Today, you’ll discover 3 powerful reasons to use high-quality tradeshow giveaways at your next event.
More important than your products, your company’s brand is a powerful tool for building long-term trade show success. Tradeshow giveaways can support that brand. Promotional items that are immediately useful offer perpetual value to your customers and leads. Each time they use the giveaways you’ve provided them, that value is transferred directly to your company’s image. As a result, when they need the products your business sells you’re the first resource they consider.
Nothing travels faster across a trade show floor than news about an irresistible promotional product. Because most exhibitors try to conserve their trade show budget by giving away items that are not necessarily useful, your giveaways will attract attention. As attendees learn about your promotional items, your booth traffic will surge dramatically.
While more inexpensive trade show giveaways are useful to blanket the trade show with your brand, the long-term promotional power of other giveaways is critical as well. As long as you’ve sent your highly qualified leads home from the event with giveaways that provide practical value, those items will continue to advertise your company for months, even years. For example, an attractive 12-month calendar practically guarantees your name will be in front of your customers for the next year. Not only does this provide perpetual exposure for your business, but you’ll also enjoy instant name recognition when your staff follows up with leads after the trade show.
One of the most potent secrets I’ve learned over many years of event marketing success is to choose high-quality, immediately useful tradeshow giveaways. The majority of the exhibitors I’ve observed over the years completely miss the potential short and long-term advertising potential of their promotional items. That makes it even easier to set yourself apart during – and after – the trade show. Plus, if you can integrate your giveaways with powerful trade show attractions like the money machine cash cube, you’ll attract large crowds to your booth. That provides an ideal opportunity for your employees to qualify leads.
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