Sunday Feb 5

Posts Tagged ‘Social’

Aug
20/10
Coming Attraction: Social Media 101 Webinar
Last Updated on Friday, 20 August 2010 07:06
Written by admin
Friday, August 20th, 2010

Webinar setupYou may have had it up to HERE with social media! In fact, you may not want anything more to do with social media. Too much Facebook, Twitter, YouTube and LinkedIn?

If that’s the case, you can stop reading now and go back to pawing through your vinyl records because this doesn’t pertain to you.

Or you may be so into social media that the thought of learning the basics may seem so boring and old hat that you’d rather stick needles in your eyes. Or at least take a few moments to learn another smartphone app during coffee break. And tweet about it. And post it on Facebook. And hey, maybe even shoot a short video to put up on all of your social media outlets. After all, you have a five minute coffee break, right?

If that is the case, you can also stop reading now, because this is going to get boring!

However, if you’re among the crowd of people that would like to LEARN about Social Media, to learn how to get involved, why to get involved, and even what to do once you’re there – this webinar is for you.

Coming up in less than two weeks, I’m hosting two identical Social Media 101 webinars that will get you up and running on all of those platforms that you keep hearing about: Twitter, Facebook, LinkedIn and YouTube.

And yes, blogging too! After all, I believe that blogging is the centerpiece of your social media efforts, at least as far as your company is concerned.

The webinar is free, and it’s set for two days so you get a choice: Tuesday the 27th or Thursday the 29th. You can register here.

Creative Commons License photo credit: sridgway

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May
12/10
How To Write Your Social Media Plan In 8 Steps
Last Updated on Wednesday, 9 June 2010 05:18
Written by admin
Wednesday, May 12th, 2010

The Wall Street Journal

But now you can tell the big opportunity of social media by just relying on social media’s accomplishments.  Include nuggets like:

4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websitesTwo-thirds of the global internet population visit social networks  — Nielson, Global Faces and Network PlacesMore than half of all people in the U.S. over 12 have set up a social media profileWith over 400 million users, if Facebook were a country, it would be the 3rd largest country in the worldTwitter now has 110 million users and is adding 300,000 a day

Add with a flourish a quote or two from a top social media book, such as Trust Agents by Chris Brogan and Julien Smith, or The New Rules of Marketing and PR by David Meerman Scott.

2.      Define Social Media

Because social media is such a nebulous thing for many, you need to put concise parameters on what it is.  However, don’t start your plan with the definition of social media because it’s not as exciting as the first section about the big opportunity.  Get their attention first, and then you can go Webster on them.  Include something like this:

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