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8 Practical Questions for Trade Show Exhibits
Last Updated on Wednesday, 9 June 2010 04:56
Written by admin
Friday, 23 April 2010 09:21

These 8 quick questions will help you determine the trade show exhibit type, size, design, and configuration that meets your specific needs.

  1. What do you want to accomplish by being part of the trade show?
  2. How will your table top display help you meet those objectives?
  3. How large are the trade show events in which you would like to participate?
  4. Who are your target customers during the event? Is it a business to business event, or are you reaching end user retail customers?
  5. What size and location type (in-line, end, island or corner) do you plan on reserving?
  6. How many events will you participate in annually?
  7. How much money have you budgeted for display booths and banners so you can meet your requirements for exhibiting at a trade show (or a number of trade shows)?
  8. How will you transport your display booth and equipment to each show? Will you be able to shipping and storing the exhibit yourself, or do you need to hire a trade show freight services company?
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