These 8 quick questions will help you determine the trade show exhibit type, size, design, and configuration that meets your specific needs.
- What do you want to accomplish by being part of the trade show?
- How will your table top display help you meet those objectives?
- How large are the trade show events in which you would like to participate?
- Who are your target customers during the event? Is it a business to business event, or are you reaching end user retail customers?
- What size and location type (in-line, end, island or corner) do you plan on reserving?
- How many events will you participate in annually?
- How much money have you budgeted for display booths and banners so you can meet your requirements for exhibiting at a trade show (or a number of trade shows)?
- How will you transport your display booth and equipment to each show? Will you be able to shipping and storing the exhibit yourself, or do you need to hire a trade show freight services company?
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